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Overview with Q4 Highlights Sedo, the leading online domain marketplace and monetization provider, today announced the release of their 2009 Market Study CAMBRIDGE, Mass. – Sedo, the leading online domain marketplace and monetization provider, today announced the release of their 2009 Market Study, which includes never before released fourth quarter trends. The company saw strong growth in full-year sales in domains bought and sold on their global marketplace in 2009, versus 2008. Sedo represented 64 percent of the top 100 public sales in the domain industry, with the next closest competitor coming in at 8 percent. This growth was also fueled by impressive quarter over quarter results, with a 5 percent increase in domain sales in Q4 of 2009. In addition, Sedo accounted for 11 of the top 20 biggest sales industry-wide, compared to only 5 of the top 20 sales in 2008. This included a surge in geographical and descriptive domains, including the sale of Fly.com for $1.6 million, Russia.com for $1.5 million, Call.com for $1.1 million, and Brazil.com for $500,000.

The study further revealed that the .com extension continues to be the most popular generic top level domain (gTLD), accounting for 44 percent of all domain sales on the Sedo marketplace in 2009. In looking at its place among other gTLDs, the .com remained the most wanted. The extension accounted for 72 percent of all Q4 2009 gTLD sales and 74 percent of 2009 gTLD sales. In contrast, the second most popular gTLD, the .net extension generated 11 percent of 2009 gTLD sales, and only 6 percent of all domains sold on the Sedo marketplace last year.

“Sedo’s continued impressive growth in 2009 demonstrates the tremendous stability of the domain market, as evidenced by its ability to weather the economic downturn,” said Jeremiah Johnston, Chief Operating Officer of Sedo. “We expect to see ongoing demand for premium virtual real estate in 2010, with geo, descriptive, .org and .com domains leading the charge, as domain investors and marketers representing organizations of all sizes continue to leverage domains to meet their business goals.”

In terms of the best-performing extensions for average sales price, Sedo’s study saw the sharpest rise in .biz domains. This growth can be attributed in part to the growth in sales of one character .biz domains, which first became available through the .biz registrar in September 2009.

There was also a significant four percent growth in the number of fixed price domains changing hands in 2009, as compared with 2008. This figure will likely grow this year, as domain owners apply fixed prices to appeal to more buyers. Meanwhile, the top selling domain categories of 2009 included software, employment, services, regions, country and cities, tobacco, insurance, three-character domains, hardware and casinos. Overall, Sedo’s marketplace scored some of the biggest domain sales of the past decade, such as vodka.com for $3 million.

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The web site should be listed within the regional Google search index. You’ll be able to visit your local search engine and simply register and request for the googlebot to scan your website. If you host at intervals the region and/or …

Original post:
Targeted Local Search Engine Optimization « Seo blog, seo tips …

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A domain name is your street address, the URL, the words that are typed into the address bar at the top of the page on your computer internet browser such as Google, Bing, Yahoo or MSN. It’s also typically the first impression your potential customer gets of you and your business.

It’s the first impression your potential customer gets of you! It’s also important for branding and to protect your reputation. For that reason one of the first things I did when I got online was to register all the major extensions for the name Randy Charach.

And more than that, choosing a great domain name not only instills confidence in your website visitor, but also greatly improves your chances of getting that visit to your website in the first place.

Here’s why: 70% of Internet users type keywords into their Internet browsers address bar to see what’s there. The traffic generated by these users’ accounts for 15 to 20% of Google and Yahoo’s ad revenue.

Get Free Targeted Traffic

This means that you can gain a lot of free and highly qualified traffic to your site just by having a domain name that matches keywords to your product or service. For example, if you’re selling an e-book that relates to let’s say… making a million dollars as a magician, and your keyword research tells you that people looking for information on that subject type “millionaire magician” into the search engine, then a great domain name for you to register for that website would logically be…well you figure it out.

Also, the search engines will love your website because it has the keywords that people are looking for right in the domain. This gives your domain name SEO – search engine optimization – or in other words, WEIGHT. That means another website, possibly identical to yours in every other way, but with a domain name which is not as relevant to the content of the site, is not going to appear in the search engines as readily as the one with the relevant keywords in the domain name.

What If The Name You Want Is Taken?

If your ideal .com keyword name is already owned by someone else, see how cheaply you can buy it. Depending on what you pay for the name, it may be the best investment in your project that you make.

Using a free whois tool you can type in a domain address and retrieve the contact information and find out whois the owner and get all their contact details. The best way to make contact is to simply pick up the phone, call the owner and ask if they’re willing to sell the name, and if so for how much.

So, if you can’t get your first choice of keywords with the.com extension, go back to the keyword tool and go down the list until you find one that is available to register, or wait until you can afford to purchase from the existing owner of the domain you really want. While there is merit in other domain extensions besides .com, in most cases, I suggest you stick to the .com. It’s the most common extension and the one people think of first.

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By Jeremiah Johnston, COO, Sedo.com — Hotels, February 8, 2010

More than ever, travel companies are exploring new and creative ways to reach customers. With more consumers turning to the Internet for the best deals and the most convenient service, it isn’t surprising to see these travel companies starting to invest in descriptive and generic domain names to draw in new business.

According to Forrester Research, online leisure and business travel spending will reach $158 billion by 2013. Owning the ideal descriptive domain name — or a portfolio of these domains — can help travel companies tap into this huge revenue pool.

Descriptive or generic domain names present an excellent opportunity for travel companies to expand their reach and ultimately bring more customers to their doorstep. That’s because more and more consumers are bypassing the search engine and typing in terms relevant to their searches directly into the web browsers, which is also known as direct domain navigation. Descriptive domains generate tremendous natural type-in traffic that can be redirected to a company’s primary Web site.
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A Social Media Primer For Small Businesses – This is a great article

One of the biggest challenges for small businesses who want to market using social media is capacity. crowdSPRING is a small business – there are only 10 people on our team – so we understand this challenge well.

You must decide whether social media makes sense for your small business. There is no universal answer. In this two part series (part 2 will be published in a few days), I’ll offer 10 small business social media marketing tips. For each tip, I’ll discuss the basic strategy – for those who simply want to get their toes wet, and also the advanced strategy – for those who want to spend a bit more time and go a bit deeper in their social media marketing efforts. Where possible, I’ll point you to other excellent resources to help you execute your strategy. The tips are all based on my own experience leveraging social media marketing for crowdSPRING. I recommend only tools I’ve personally used – and third party references I trust.

I suggest you begin by outlining clear goals for your social media marketing efforts and figure out how you’ll measure success. A good place to start is one of my posts from a few months ago – Can Social Media Help My Company?

1. Facebook. Facebook offers exceptional, low cost marketing opportunities for small business. You might be surprised to learn that Facebook has over 300 million users. And while that seems like an outrageous number, Facebook offers small businesses a powerful platform on which to build a presence. If you’re not already active on Facebook, what should you do today?

Basic Strategy: If you haven’t signed up for Facebook yet, you absolutely should do one thing today. Sign up and reserve a name so that nobody else takes your company’s name. Usernames must be unique, and while you might not be ready for Facebook today, you should at least reserve a name to give you the option later. You should do one other thing: search for your competitors and evaluate their Facebook presence. What types of pages have they built? How many fans or “friends” do they have? Spend 15 minutes (per competitor) looking at their posts, photos and/or videos to understand how they’re using Facebook.

Advanced Strategy: You may already have a personal Facebook account, but how do you extend that presence for your business? You have several options. You can register a Business Account – which is designed for a very simple presence on Facebook. There are many limitations on such accounts (read the FAQ here) and you’ll most likely prefer to have a Business Fan Page. A Business Fan Page lets you create a page where customers or fans of your business can register as a “fan”  – expanding the presence of your business (because your updates will also flow to their pages). For an excellent and more in-depth discussion about using Facebook for business, I recommend you read yesterday’s from Duct Tape Marketing – 3 Ways for Businesses to Take Full Advantage of Facebook. You might also want to consider running hyper-local ads on Facebook. For more about hyper local advertising on Facebook, see the second tip in my post from last month: 5 Things Your Small Business Should Do Today To Increase Profits.

2. Twitter. Twitter has grown tremendously over the past year. For some small businesses, it offers an incredible marketing platform. For others – it’s a waste of time. crowdSPRING was fortunate to be included in a recent BusinessWeek profile on 20 ways businessese use Twitter. That article might give you some ideas about how you can leverage Twitter for your business.

Basic Strategy: If you haven’t signed up on Twitter yet, you should sign up today and reserve an account in the name of your business. While you might ultimately tweet in your own name, you’ll want to have the option to tweet from a business account. More importantly, you don’t want your competitors to register your business. Twitter has put together a simple guide to help you understand what Twitter can do for business. Next, you should spend 15-30 minutes on Twitter’s homepage, doing basic searches to become familiar with the type of content available on Twitter. For example, if you are operating a small gift basket business, do some searches for various terms and phrases such as “gift basket”, “gifts”, “gift basket business”, etc. You should also search for the names of your competitors to see whether they’re on Twitter and if they are, how they’re using Twitter. And – don’t forget to search for your small business name – your customers may already be talking about you! Once you become comfortable with the content that’s already available and how your competitors are using Twitter, you can begin thinking about a strategy for how you’ll leverage Twitter for your business.

Advanced Strategy: To truly leverage Twitter, you’ll want to learn and use a few more advanced tools. This includes PC clients like TweetDeck and iPhone clients like Tweetie (you’ll want version 2) (or TweetDeck for the iPhone). PC and iPhone clients give you more flexibility and more control over your Twitter strategy than you’ll have on the Twitter website. Among other things, you’ll be able to pre-define searches (so that you can monitor certain keywords, including your business name) and group people you follow so that you can minimize the noise and focus on the real content. You might also use a web tool like Twitterfall, which will allow you to define (and color-code) various custom searches that you can review from time to time, and also to follow trending topics. For example, I use Twitterfall to identify helpful  graphic design and industrial design resources to share with the crowdSPRING community.

If you want to better understand about how businesses and individuals are leveraging Twitter, I recommend you read Shel Israel’s excellent book – just published last month – Twitterville (crowdSPRING appears in the book at pages 154-6). Another good resource: Small Business Trends – an outstanding blog for small businesses. I recommend you read their post from earlier this year: Twitter: The Killer Small Business App?

3. Company Blog. Although there’s more attention focused today on social networks than on company blogs, blogs continue to offer great value for small businesses.

Basic Strategy: At a minimum, you should consider reserving a URL for your blog – if you don’t already have a custom domain for your business. If you’re comfortable enough to set up your own blog, that’s generally the best way to proceed – although this requires a bit more technical knowledge (many hosting providers, including Media Temple, for example, offer a 1 step easy setup for blogs that will automatically install WordPress for you). You can also setup a blog directly at WordPress (it’s easier to do, but you don’t have full control over your domain like you would on your own site). One easy alternative is to set up a simple blog at Posterous – a place to post stories, photos, videos, mp3s and files. There are pluses and minuses to all of these options – you should take a look and compare and do what makes sense for your business. I caution you only about spreading yourself too thin.

Advanced Strategy: Now that you’ve decided to start or improve your small business blog, how do you build an audience for it? It all starts with great content. Decide on a focus for your blog, and write awesome content that people will enjoy. For example, some months ago, we decided that we wanted to write more about small business issues in the crowdSPRING blog – and we’ve been writing original posts focusing on issues affecting small businesses. Think about your expertise and importantly, things that you’re interested in writing about. A blog requires a long term investment of time (and resources), and you don’t want to be stuck writing about things that bore you.

You’ll also want to consider how you can make it easier for your readers to help promote your content. For example, install helpful plug-ins, such as a TweetMeme button (you’ll notice one at the end of every post in our blog – it makes it easy for people to re-tweet our posts on Twitter). You might also install a Twitter plugin that integrates your tweets directly into your blog (look to the left of this post and you’ll see crowdSPRING’s Twitter feed).  Wordpress gives you a nice collection of their most popular plugins. But don’t go overboard. You want to keep the blog focused, and easy for your readers to use. Don’t be afraid to experiment, but keep it simple. To learn a bit more about small business blogging, I recommend you read this post from Mashable: 6 Tips for Customizing Your Small Business Blog and also this one from Duct Tape Marketing: 5 Tips for Getting More From Your Blog.

4. LinkedIn. LinkedIn is a business oriented social network for professionals. It’s a large network – nearly 50 million users from over 200 countries.

Basic Strategy: Once again, you’ll want to at least reserve your business name (or your personal name) so that others can’t use it. Similar to what you might start out doing on Facebook and Twitter – you should look around on LinkedIn to see how your competitors are using the service. You might also look up your customers and connect with them on LinkedIn.

Advanced Strategy: LinkedIn has some powerful features that most people don’t use. For example, you can encourage your customers, clients or vendors to give you a “recommendation” on LinkedIn. Recommendations are useful because they’ll make you and your business more credible with new customers. If you’re a roofer, ask your customers to recommend you after a successful job. You’ll find such recommendations useful – particularly since your LinkedIn profile will come up high in search engines. Chris Brogan had a good post last year discussing the elements of a good LinkedIn recommendation – I recommend you read it. Another strategy involves the many subject matter groups on LinkedIn. Find some groups that have a connection to your small business and become involved in the conversations. Answer questions when you can – and help to establish yourself as knowledgeable about specific topics. There are many small business and general marketing groups that will be very useful resources for you. And if there isn’t a group that interests you – consider starting one. I recommend two additional posts about LinkedIn for small business. The first is from the LinkedIn blog – Win new clients by optimizing your Linkedin profile keywords and the second is a series of success stories of people and businesses using LinkedIn.

5. Participate On Other Blogs. It might seem counter-intuitive for you to spend your valuable time by participating in discussions on other people’s blogs, but the payoff can be very valuable. Remember that it takes time to build a reputation and establish your credibility, and you can’t always expect everyone to come to you. Sometimes, you have to go out and build your own credibility and reputation.

Basic Strategy: Identify 2-3 blogs in your industry, or those that focus on small business, and get into the habit of regularly reading the content and participating in the discussions. Whenever you can, try to add value by sharing a personal story about what has/has not worked for you. Get to know the writers – they’ll be valuable contacts for you. One strategy for identifying good blogs is to use Guy Kawasaki’s Alltop – which is a directory of popular blogs across many different subject areas. For example, for blogs focused on crafts – you might follow this page on Alltop. If you want to participate in blogs focusing on small business issues, you might take a look at Technorati’s Top 100 Small Business blogs (crowdSPRING is currently ranked #21).

Advanced Strategy: Once you’ve spent some time on other blogs and have participated in discussions, you’ll find that you’ve built a level of credibility and trust, based on your participation. You should consider reaching out to the blog owners and asking whether they’d allow you to guest post an article on their blog. This is a nice way for you to get in front of a bigger audience, and many blog owners will invite guests to posts from time to time. Agree on a topic in advance and provide a draft of your post sufficiently in advance of the publication date to give them an opportunity to review. Alternatively, ask if they would consider guest posting in YOUR blog. Since you’re looking to attract more readers (and more potential customers), either option works well for that purpose. Don’t worry so much about going after the A blogs right away. There are many excellent blogs and it might take a bit of time to build your reputation to such a level that you’ll have opportunities to post in the top blogs. That doesn’t mean you should wait – make opportunities for yourself and offer to guest write whenever you can find a new audience. I recommend you read Problogger’s post: How To Guest Post To Promote Your Blog.

I hope that this first part has helped you to learn a bit about specific options for your social media marketing strategy. Look for part 2 – with five more resources, on Thursday.

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Changes Affect Testimonial Advertisements, Bloggers, Celebrity Endorsements

The Federal Trade Commission today announced that it has approved final revisions to the guidance it gives to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act.

The notice incorporates several changes to the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers. The Guides were last updated in 1980.

Under the revised Guides, advertisements that feature a consumer and convey his or her experience with a product or service as typical when that is not the case will be required to clearly disclose the results that consumers can generally expect. In contrast to the 1980 version of the Guides – which allowed advertisers to describe unusual results in a testimonial as long as they included a disclaimer such as “results not typical” – the revised Guides no longer contain this safe harbor.

The revised Guides also add new examples to illustrate the long standing principle that “material connections” (sometimes payments or free products) between advertisers and endorsers – connections that consumers would not expect – must be disclosed. These examples address what constitutes an endorsement when the message is conveyed by bloggers or other “word-of-mouth” marketers. The revised Guides specify that while decisions will be reached on a case-by-case basis, the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement. Thus, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service. Likewise, if a company refers in an advertisement to the findings of a research organization that conducted research sponsored by the company, the advertisement must disclose the connection between the advertiser and the research organization. And a paid endorsement – like any other advertisement – is deceptive if it makes false or misleading claims.

Celebrity endorsers also are addressed in the revised Guides. While the 1980 Guides did not explicitly state that endorsers as well as advertisers could be liable under the FTC Act for statements they make in an endorsement, the revised Guides reflect Commission case law and clearly state that both advertisers and endorsers may be liable for false or unsubstantiated claims made in an endorsement – or for failure to disclose material connections between the advertiser and endorsers. The revised Guides also make it clear that celebrities have a duty to disclose their relationships with advertisers when making endorsements outside the context of traditional ads, such as on talk shows or in social media.

The Guides are administrative interpretations of the law intended to help advertisers comply with the Federal Trade Commission Act; they are not binding law themselves. In any law enforcement action challenging the allegedly deceptive use of testimonials or endorsements, the Commission would have the burden of proving that the challenged conduct violates the FTC Act.

The Commission vote approving issuance of the Federal Register notice detailing the changes was 4-0. The notice will be published in the Federal Register shortly, and is available now on the FTC’s Web site as a link to this press release. Copies also are available from the FTC’s Consumer Response Center, Room 130, 600 Pennsylvania Avenue, N.W., Washington, DC 20580.

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More than half of the American population have said goodbye to their phonebooks and hello to a simpler, faster and more up-to-date type of directory − the local search engine.

Unlike phonebooks, consumers have access to numerous online business directories. The key to being found is to make sure that you are listed in several high-quality online directories. Don’t worry. It’s usually free to get listed. Below are five top-notch local search engines that will help bring new customers to your door:

1. Yahoo!® Local
2. Google® Maps
3. ThinkLocal®
4. Yellowpages.com™
5. Local.com™

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by Stephanie Hobbs

Finally, after a lengthy gestation period, Microhoo is official! In late July, Microsoft and Yahoo inked a 10-year deal that — if approved — combines the companies’ forces in an internet search alliance to make a concentrated run at Google, recognized by many as the key player in local search.

The deal, which seems to mark the end for Yahoo as an independent search engine, propels Microsoft and its recently unleashed Bing search engine into the No. 2 position behind Google in search technology. Still, Google maintains approximately 65 percent of the U.S. search market, Microsoft and Yahoo 28 percent, according to stats from Hitwise and other measurement agencies.

Now everyone’s asking what this means. For those of us in the local search space, it will have important implications.

Local businesses will need to consider how they can optimize their content for both engines. Many have focused on optimizing their web sites and internet yellow pages listings to ensure they rank as high as possible on Google. If Bing is successful in its efforts to gain market share through this partnership with Yahoo, it will be more important than ever for businesses to ensure they rank high on Bing, too.

Making decisions about where to place internet advertisements and sponsored keywords will become more complicated. Internet advertising tends to be an area where small business owners are most uncomfortable making decisions without expert help. Understanding Google AdWords and other search marketing tools can be difficult for those who don’t have the time or relevant experience. Add Bing into the mix and small businesses will need more support than ever on this front.

Consumers may decide to visit multiple engines before buying. Many articles have noted that Google’s dominance in the search space is due in large part to the fact that it works well. But as searchers give Bing a try, they may find it has features or results that complement or are even preferable to what Google offers. Add into the mix internet yellow pages sites, which are often linked to the search engines or serve as a starting point for local search, and businesses will find it’s more important than ever to be everywhere a consumer is looking.

The bottom line is that the local search space continues to evolve, and competition will mean new opportunities and new challenges. Both Microsoft and Yahoo bring assets to the combined Microhoo. Microsoft has Bing Maps and Bing Local, which defaults to a YellowPages.com-powered directory. Yahoo has Yahoo Maps and Yahoo Local, and there’s also a Yahoo Yellow Pages. Yahoo and Microsoft also operate independent databases for small and local business listings: the Bing Local Listings Center and the Yahoo Local Listings Center. And both companies offer local search.

Now, Bing has the opportunity to evolve much more quickly. Bing’s search market share will grow exponentially with the addition of Yahoo search—certainly much faster than it would from organic growth.

Of course, Microhoo has a long, long, long way to go. And Microhoo certainly is in for heated competition as Google now sets its sights on the new No. 2 search player. All of us in the yellow pages industry are working hard to stay on top of these changes as well to help our small businesses customers.   Read the complete story here

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By CLAIRE CAIN MILLER

SAN FRANCISCO — Three weeks after Curtis Kimball opened his crème brûlée cart in San Francisco, he noticed a stranger among the friends in line for his desserts. How had the man discovered the cart? He had read about it on Twitter.

For Mr. Kimball, who conceded that he “hadn’t really understood the purpose of Twitter,” the beauty of digital word-of-mouth marketing was immediately clear. He signed up for an account and has more than 5,400 followers who wait for him to post the current location of his itinerant cart and list the flavors of the day, like lavender and orange creamsicle.

“I would love to say that I just had a really good idea and strategy, but Twitter has been pretty essential to my success,” he said. He has quit his day job as a carpenter to keep up with the demand.

Much has been made of how big companies like Dell, Starbucks and Comcast use Twitter to promote their products and answer customers’ questions. But today, small businesses outnumber the big ones on the free microblogging service, and in many ways, Twitter is an even more useful tool for them.

For many mom-and-pop shops with no ad budget, Twitter has become their sole means of marketing. It is far easier to set up and update a Twitter account than to maintain a Web page. And because small-business owners tend to work at the cash register, not in a cubicle in the marketing department, Twitter’s intimacy suits them well.

“We think of these social media tools as being in the realm of the sophisticated, multiplatform marketers like Coca-Cola and McDonald’s, but a lot of these supersmall businesses are gravitating toward them because they are accessible, free and very simple,” said Greg Sterling, an analyst who studies the Internet’s influence on shopping and local businesses.  Read the full story at nytimes.com

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The benefits of Keyword Rich Domain Names is obvious from several different standpoints. A domain name that tells you what the underlying site is about will do better with offline marketing efforts for obvious reasons. The benefits from an SEO standpoint are there, but somewhat limited to the keywords contained in the domain itself. The importance of the domain in PPC (PayPerClick) Marketing campaigns is becoming more clear every day.

Marketing products and services via PPC campaigns gets more competitive by the second, so any thing that lowers your cost per click is important. And raising your CTR (Click Through Rate) will lower your cost per click by raising your quality rating on Google. More and more of the PPC Gurus like Perry Marshall and Frank Kern are talking about the importance of the domain used in a PPC ad. Anything that gives that ad more credibility will raise the CTR, and there are really only three parts to any PPC ad.

* The Headline
* The Ad Text
* The URL to Click

There is quite a bit of information available about addressing the first two, and not that much thought has been given to the last one until recently. Here are a few things to remember when choosing a domain name to use in PayPerClick Marketing Campaigns:

1. .com Extensions Are Preferable – No surprise here. A .com extension at the end of your domain name gives the impression of being a well established site or company. This is pretty much accepted, but I am finding that more and more of my domains with other extensions are doing well as the .com extensions with good keyword combinations get scarcer. I will always go with a .com domain name over others, but will take a domain with good keywords and another extension over any extensions without good keywords.

2. Capitalize the Keywords In Your PPC Ads – So keywordphrase.com is not as good as KeywordPhrase.com Split testing will bear out that you will just get more clicks this way. The difference can be more than a 300% increase in your Click Through Rate. Again, this will raise your Google Quality Score and therefore lower you cost per click.

3. www-KeywordPhrase.com Rush – As Keyword Rich Domain Names get more and more scarce, little tricks like this become more important. Throwing a www- in front of the keywords you want can give you more choices in the escalating Domain Name grab. Testing shows that there seems to be little effect on the positive affect that comes from having good keywords in your domain.

Using Keyword Rich Domain Names makes more and more sense when you examine the results regardless of what methods of marketing you use. Apply these tips and tricks and your results will show this. When your profitability can hang on a difference of just a few percentage points, it pays to grab any advantage you can find. Using Keyword Rich Domain Names makes more sense every day…

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