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A domain name is your street address, the URL, the words that are typed into the address bar at the top of the page on your computer internet browser such as Google, Bing, Yahoo or MSN. It’s also typically the first impression your potential customer gets of you and your business.

It’s the first impression your potential customer gets of you! It’s also important for branding and to protect your reputation. For that reason one of the first things I did when I got online was to register all the major extensions for the name Randy Charach.

And more than that, choosing a great domain name not only instills confidence in your website visitor, but also greatly improves your chances of getting that visit to your website in the first place.

Here’s why: 70% of Internet users type keywords into their Internet browsers address bar to see what’s there. The traffic generated by these users’ accounts for 15 to 20% of Google and Yahoo’s ad revenue.

Get Free Targeted Traffic

This means that you can gain a lot of free and highly qualified traffic to your site just by having a domain name that matches keywords to your product or service. For example, if you’re selling an e-book that relates to let’s say… making a million dollars as a magician, and your keyword research tells you that people looking for information on that subject type “millionaire magician” into the search engine, then a great domain name for you to register for that website would logically be…well you figure it out.

Also, the search engines will love your website because it has the keywords that people are looking for right in the domain. This gives your domain name SEO – search engine optimization – or in other words, WEIGHT. That means another website, possibly identical to yours in every other way, but with a domain name which is not as relevant to the content of the site, is not going to appear in the search engines as readily as the one with the relevant keywords in the domain name.

What If The Name You Want Is Taken?

If your ideal .com keyword name is already owned by someone else, see how cheaply you can buy it. Depending on what you pay for the name, it may be the best investment in your project that you make.

Using a free whois tool you can type in a domain address and retrieve the contact information and find out whois the owner and get all their contact details. The best way to make contact is to simply pick up the phone, call the owner and ask if they’re willing to sell the name, and if so for how much.

So, if you can’t get your first choice of keywords with the.com extension, go back to the keyword tool and go down the list until you find one that is available to register, or wait until you can afford to purchase from the existing owner of the domain you really want. While there is merit in other domain extensions besides .com, in most cases, I suggest you stick to the .com. It’s the most common extension and the one people think of first.

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By Jeremiah Johnston, COO, Sedo.com — Hotels, February 8, 2010

More than ever, travel companies are exploring new and creative ways to reach customers. With more consumers turning to the Internet for the best deals and the most convenient service, it isn’t surprising to see these travel companies starting to invest in descriptive and generic domain names to draw in new business.

According to Forrester Research, online leisure and business travel spending will reach $158 billion by 2013. Owning the ideal descriptive domain name — or a portfolio of these domains — can help travel companies tap into this huge revenue pool.

Descriptive or generic domain names present an excellent opportunity for travel companies to expand their reach and ultimately bring more customers to their doorstep. That’s because more and more consumers are bypassing the search engine and typing in terms relevant to their searches directly into the web browsers, which is also known as direct domain navigation. Descriptive domains generate tremendous natural type-in traffic that can be redirected to a company’s primary Web site.
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The benefits of Keyword Rich Domain Names is obvious from several different standpoints. A domain name that tells you what the underlying site is about will do better with offline marketing efforts for obvious reasons. The benefits from an SEO standpoint are there, but somewhat limited to the keywords contained in the domain itself. The importance of the domain in PPC (PayPerClick) Marketing campaigns is becoming more clear every day.

Marketing products and services via PPC campaigns gets more competitive by the second, so any thing that lowers your cost per click is important. And raising your CTR (Click Through Rate) will lower your cost per click by raising your quality rating on Google. More and more of the PPC Gurus like Perry Marshall and Frank Kern are talking about the importance of the domain used in a PPC ad. Anything that gives that ad more credibility will raise the CTR, and there are really only three parts to any PPC ad.

* The Headline
* The Ad Text
* The URL to Click

There is quite a bit of information available about addressing the first two, and not that much thought has been given to the last one until recently. Here are a few things to remember when choosing a domain name to use in PayPerClick Marketing Campaigns:

1. .com Extensions Are Preferable – No surprise here. A .com extension at the end of your domain name gives the impression of being a well established site or company. This is pretty much accepted, but I am finding that more and more of my domains with other extensions are doing well as the .com extensions with good keyword combinations get scarcer. I will always go with a .com domain name over others, but will take a domain with good keywords and another extension over any extensions without good keywords.

2. Capitalize the Keywords In Your PPC Ads – So keywordphrase.com is not as good as KeywordPhrase.com Split testing will bear out that you will just get more clicks this way. The difference can be more than a 300% increase in your Click Through Rate. Again, this will raise your Google Quality Score and therefore lower you cost per click.

3. www-KeywordPhrase.com Rush – As Keyword Rich Domain Names get more and more scarce, little tricks like this become more important. Throwing a www- in front of the keywords you want can give you more choices in the escalating Domain Name grab. Testing shows that there seems to be little effect on the positive affect that comes from having good keywords in your domain.

Using Keyword Rich Domain Names makes more and more sense when you examine the results regardless of what methods of marketing you use. Apply these tips and tricks and your results will show this. When your profitability can hang on a difference of just a few percentage points, it pays to grab any advantage you can find. Using Keyword Rich Domain Names makes more sense every day…

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